ABOUT APEX HAIR ACADEMY
SHAPING FUTURES WITH SKILL AND CREATIVITY.
Welcome to Apex Academy, where we fuse timeless techniques with cutting-edge education to provide an unparalleled learning journey for the next generation of hair professionals. Explore our inspiring courses, available in group settings or one-on-one sessions.
Whether you’re an experienced barber, hairstylist, or just taking your first steps into the industry, we offer carefully designed training programs to suit your needs. We’re also happy to create customized courses for workgroups looking to develop specific skills.
Our mission
Apex Academy offers cutting-edge education and hands-on training for aspiring hair professionals, blending modern techniques with industry expertise. Our courses are designed to empower students with the skills, creativity, and confidence to excel in their careers.
From foundational barbering and hairstyling to advanced masterclasses, Apex Academy provides a dynamic learning environment that nurtures talent, encourages innovation, and sets the standard for excellence in the hairdressing industry.
Our vision
At Apex Academy, our vision is to empower the next generation of hair professionals by providing innovative, hands-on education that blends creativity, precision, and passion.
We strive to inspire and elevate our students to reach their highest potential, shaping the future of the industry through excellence, collaboration, and a relentless commitment to pushing boundaries.
Meet the team:
Elias Habibson
Elias has nearly 20 years of experience in the hairdressing and barber industry. He has worked both as a hair professional and has for years been one of the most hired educators in the Swedish industry. He was also the first in Sweden to be awarded all existing certifications in the industry and is a master barber and a master hairdresser. He is currently also a formal examiner for the organization awarding of new certifications to craftsmen and masters in the profession. He has competed both nationally and internationally and is a frequent guest on national television.
In 2023, he was honoured with the title of “Årets Barberare” (Barber of the Year) in Sweden.
At Apex, Elias is CEO and Head of Education, focusing on turning the vision of Apex into reality.
Tom Rudderham
As a passionate barber and educator, Tom is dedicated to shaping the future of the barbering industry through Apex academy. With years of experience honing his craft, he believes in the transformative power of a great haircut and the confidence it brings.
Tom’s mission is to empower aspiring barbers with both the technical skills and artistry needed to excel in this vibrant field. He is committed to creating an inclusive learning environment where students can thrive, express their creativity, and develop their unique styles, ensuring they are well-prepared for successful careers in barbering.
At Apex, Tom is Executive Education Manager.
Markus Koos
Markus Koos has over 20 years of experience in media and advertising, collaborating with both national and international brands such as EA Games, Nike, and Björn Borg. Throughout his career, he has co-founded several companies, including the game studio Isbit Games, where soccer star Zlatan Ibrahimović became a part-owner in 2016.
Today, Markus runs KORU Media together with Karin Rudefelt, focusing on concept development as well as film and photography production. His work is characterized by a curiosity and a drive to find unique solutions that highlight each client’s specific story and vision. With a passion for creativity and attention to detail, Markus strives to create content that is not only visually appealing but also builds strong connections between people and brands.
KORU has joined Apex Academy as the official media partner, sharing Elias’s vision and strongly believing in the idea of elevating the industry to new heights.
At Apex, Markus is Head of Media.
Karin Rudefelt
Karin Rudefelt has extensive and multifaceted experience in digital marketing, concept development, photography, and copywriting. She holds a Master’s degree in Media & Communication from Linnaeus University, complemented by a photography education from Berghs School of Communication.
For several years, she worked in the creative agency industry with major clients such as TUI, Unilever, Eli Lilly, SF, and Kronans Apotek. She has also spent several years as a communications consultant and served as Online Manager and Content Manager at organizations including Stockholm School of Economics Executive Education.
Since 2020, Karin has been running the company KORU Media together with Markus Koos, focusing on concept development as well as film and photography production.
Karin is passionate about establishing a solid brand strategy and a well-tailored communication plan, always eager to tackle the big questions: what, how, when, and why. Her combined experience in both strategic communication and hands-on media production gives her a unique ability to create engaging and professional content for a wide range of purposes.
At Apex, Karin is Head of Communication
Advance your career
Create an account today to ensure you never miss our exciting newsletters filled with the latest updates and exclusive offers. Join our community now and stay informed about everything we have to share!